This is the beginning of the “truway” – a way to live as a consumer in a manner consistent with your values.

We will be creating two lists initially. A YES list and a NO list. And we will explain why we make these evaluations.

NO – Red Lobster restaurants. Yesterday they withdrew their advertising from Tucker Carlson’s television show on Fox News Channel, saying their corporate values were not consistent with his.

NO – Gillette razor. They put out an advertisement on television adopting the rhetoric of the left and attacking “toxic masculinity.” How about promoting what being a gentleman means instead of attacking men?

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